Campaign: Phase IICore imagery can communicate on a level words alone cannot. UT Knoxville has several broad 
categories of
images that can speak volumes about what the university has to offer.
ORANGE
Make an impact with UT’s signature color.
AYRES HALL
The University of Tennessee, Knoxville, is the state’s flagship university—a land-grant 
institution offering
the best in education and research to a broad number of students.
ACADEMIC EXCELLENCE
Across a number of fields and disciplines, UT is an academic powerhouse.
NATIONAL ATHLETIC PRESENCE
UT also is home to several athletic dynasties—accomplishments in which everyone can take pride.
FRONTLINE DISCOVERY
When it comes to research, UT is leading the way, whether in supercomputing, forensic anthropology, or medieval manuscripts.
READY FOR THE WORLD
UT is consciously devoted to creating a diverse community
with multicultural and international opportunities for learning.
VOLUNTEERISM
“Volunteer” is more than just a mascot.
OTHER CONSIDERATIONS
You can tell people all day long that UT is “a premier
public university,” but until you show them, the message
rings hollow. A combination of compelling, story-driven
writing and eye-catching photos is the way to bring the
University of Tennessee, Knoxville, to life. Often the
best photos are people-focused, approachable,
open, and candid. Often the best writing is the same.